Mohit Khanduri · Product Analytics Engineer · India

I turn product and usage data into metrics teams trust, and I'm building toward AI on top of them.

I build the data layer behind product decisions: event and app data modelled in dbt, clear metrics for activation, retention and feature usage, and self-serve dashboards. Lately I'm extending it with AI, like letting teams ask their product data questions in plain English, checked with evals.

Model product data

I turn app events, users and accounts into clean dbt models, so teams can see activation, retention and feature usage without writing SQL.

Make metrics trustworthy

One agreed definition per metric, tests on every model, data quality rules and access control, so every team sees the same numbers.

Exploring: AI on top of analytics

Plain-English questions over the metrics layer, LLM tagging of user feedback, and evals that check the answers. Follow along in the lab.

How I build

The full approach →
01

Define the metric before the dashboard

02

One agreed definition of an active user

03

A tracking plan before tracking code

04

Test every model

05

Self-serve beats a ticket queue

06

No AI answer ships without an eval

Live demo

In progress

Product analytics for a fleet-service SaaS app

Events tracked in PostHog, modelled in dbt, activation and retention dashboards, and an "ask the data" box with its eval pass rate shown. Follow the build log while it's being built.

  • PostHog
  • dbt
  • DuckDB
  • Metabase
  • LLM + evals

Selected work

AI lab and build log

Exploration, clearly labelled: small experiments in where analytics and AI meet.

Latest from the build log

About

I started in enterprise IT as a business analyst, moved into software and have spent the last seven years in data modelling and analytics engineering. The part I enjoy most is the moment a product team agrees on what a metric means and starts using it to decide. I've built analytics platforms at a SaaS startup, an industrial energy company and across a group of businesses. Now I'm focused on product analytics for SaaS companies serving small businesses, and I'm learning how AI can make that data easier to use.

Now

  • Building the flagship: product analytics for a sample fleet-service SaaS app
  • Learning PostHog event tracking, funnel and retention metrics, and A/B test analysis
  • Exploring text-to-SQL over a metrics layer, and how to eval it

Contact

Open to product analytics and analytics engineering roles, India or remote.